Similar to infographics, gifs are a platform that allow data stories to be told to broad audiences in an even more concise way. These animations are not only satisfying to create when the story is clear, but are also an important part in making IHME’s important findings hit home. In a world where data is abundantly available, platforms like the gif can communicate which data is important and why. Their wide audience meant that these gifs were often shared by both news outlets
and notable medical journals like The Lancet
. Before my arrival the team I was on had started experimenting with data storytelling through gifs. My experience with AfterEffects allowed for complexity and nuance that was not possible before.